TWICE reports that Bell'O has partnered with the "For Dummies" people to market a line of flat panel wall mounts.
Morganville, N.J. — Bell’O International is launching a line of “For Dummies”-branded all-in-one flat-panel TV wall-mount kits, the result of a partnership with Wiley Publishing.
According to Bell’O, the kits make it easy for inexperienced consumers to self-install their flat-panel TVs.
The kits include a steel, powder-coated, black-finished mounting bracket, a step-by-step installation DVD with instruction manual, an installation template and a hardware kit.
This makes me glad. It makes me glad that I'm not on the wrong end of the Customer Service Hotline at Bell'O.
While I applaud their attempt to pander market to what Long or Short Capital.com lovingly calls the Idiot Demographic, I would really like to see the disclaimers and warnings on the package to learn how Bell'O plans to insulate themselves from the litigation of clueless "Tim the Toolman" types who end up with their prized Chinese-built, no-name plasma crashing to the floor.
Friday, March 16, 2007
Bell'O: making things easier for idiots, or only encouraging them?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment