From Steve Makris' Input/Output column in this morning's Edmonton Journal.
MY WAY OR NO WAY
Apple's Steve Jobs broke every rule and business model in the cellphone industry during the development of his iPhone, announced and shown at the recent MacWorld in San Francisco in January.
-The sleek, one-button multimedia touch phone will work exclusively with Cingular in the U.S. this summer, but the cellco gave up a lot in what appears to be a very one-sided business relationship in favour of Apple. According to the Wall Street Journal, Cingular will not be able to put its logo on the phone and will have to share its monthly revenues with Apple. The iPhone will not carry any of Cingular's own software and, at $499 and $599, will be available from Apple and Cingular, bypassing cellco partners. During development, Cingular engineers only tested partial mock-ups of the iPhone and only a handful of Cingular execs got to see the actual product before launch. Imagine, not too long ago, Jobs referred to telecom operators as "orifices" that other companies, including phone makers, must go through to reach consumers. Do you think Rogers, the obvious Canadian heir apparent to the iPhone, will put up with that?
I don't know, will they?
Wednesday, February 21, 2007
Oddly enough, some people are negative about the iPhone
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1 comment:
If it has good enough revenue potential Rogers will not only put up with it but they will also constantly repeat this phrase - "Thank you Steve! May we have another?" (Whack!)
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