Thursday, February 22, 2007

Apple and Cisco agree to "share" the iPhone name

NY Times: Cisco, Apple Settle 'iPhone' Dispute
SAN JOSE, Calif. (AP) -- Cisco Systems Inc. and Apple Inc. have agreed to share the ''iPhone'' name, but both companies are staying tightlipped about what future products might come from the resulting deal to collaborate on ''interoperability'' between the companies' products.
Analysts said the settlement announced late Wednesday in Cisco's trademark-infringement lawsuit could help both companies strengthen their positions in the increasingly fierce battle to deliver video and other applications directly to consumers' homes.


It appears that all the posturing and chest-thumping on both sides has paid off. I think that a collaborative parntership between the two will benefit both parties better than a simple settlement would have. This also allows Cisco to save face, since really, Apple handed them a fait à compli, and frankly, everybody knew it.

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