Another reason not to buy a Blu-ray player

CE Pro: Holographic Data Storage: Will It Top Blu-ray, HD DVD?

Forget about HD DVD and Blu-ray -- the next generation of high-definition recordable media is already here.
Holographic Data Storage (HDS) features 10x the capacity and speed of Blu-ray technology.
"By 2011 or 2012, HDS will replace high-definition DVD players," says Dick Barton, president of Displaytech, a manufacturer of chipsets called Spatial Light Modulators (SLM) used in HDS technology. "This is not an alternative to Blu-ray or HD DVD, but it is the next generation of technology."
HDS discs could start showing up in consumer electronics devices as early as 2010, according to Barton.
Besides the increased capacity, the primary difference between HDS and current DVD technology is in technology's "write head."
Today, data is written onto DVDs by a single laser, one bit at a time in a linear format. HDS technology puts the data into a "page format" that contains millions of bits of data and writes the entire "page" onto a disc. The data can be totally uncompressed high-def with no encoding artifacts, according to Barton.
An HDS disc has the same physical shape as today's DVDs. The technology is already in use in the professional market for video and data recording.

I know that the phrase "cure that has no disease" has been beaten to death. But honestly, why should consumers glom onto either HD-DVD or Blu-ray (which, so far, they haven't) when our industry dangles this high-tech carrot in front of them?

This announcement might beat Sony for sheer ludicrousness, even after their declaration that Playstation 4 is good to go in 2010, when they haven't even got their shit together with Playstation 3 yet!

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