Thursday, September 21, 2006

Panasonic Bows First Blu-ray Player

MarketNews Online

To sum up: For those who watch for Signs of the Apocalypse, their worst fears were confirmed when last week Panasonic announced that they are climbing into bed with Sony and their Blu-ray technology. This marks a dramatic shift from Panasonic's historical business model of "Look at what Sony is building, and do the opposite." During the last format war between DVD-Audio and Super Audio-CD, Panasonic was a major champion of DVD-A (although calling DVD-A vs. SACD a "format war" is a little overblown, since both formats were essentially stillborn in the marketplace). Panasonic also proudly never built a MiniDisc recorder, and went out of their way to bury Betamax under a mountain of VHS-format VCRs.

No word yet on famine, rains of flaming toads, or the rise of Great Leviathan from the deeps.

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